Kareem Koubar

Brand Strategist · Asharq Network · Dubai, United Arab Emirates

Kareem Koubar is a Dubai-based brand strategist with 12 years across brand, digital, social, and creative work in MENA, from Impact BBDO to Pulse 95 and Asharq Network.

I build brands and the systems that keep them consistent.

Experience

• Brand Development Manager · Asharq Network (2024 - now): Network brand, creative briefing, partner enablement. Brand Universe and the tools around it.
• Digital & social · Radio Asharq (2021 - 2024): Digital and social from blank slate through Bloomberg integration. KSA launch team.
• Digital & content · Pulse 95 / SBA (2018 - 2021): Co-led digital, social, and content from zero. Website, channels, team of five.
• Account work · Impact BBDO (2014 - 2018): Social, digital, and creative campaigns for live client books. Three years of Dubai Shopping Festival for DTCM.

Approach

Align creative with business goals. Build process so the work stays sharp when the volume goes up.

Based in Dubai, UAE. Open to GCC and GTA. Contact: hello@kareemkoubar.com

Updated 2026-08-05